Sock Easy and Designs from the trunk of my vehicle right there in the hotel parking lot.
Points I have learned over the years about shows: A demonstration is not an instructional class. When I give a class, there is a prepared lesson plan with skills to be covered and a goal set. When it is a demo, it is a sales moment. A good class will result in sales either then or in the future. The students should walk away with new skills that they are eager to use at home. Customer Service does not end with the sale. It benefits your customers and yourself to offer some type of help resource. A great product is wonderful and easy to sell at a conference. The question is: where, down the road, will the customer go to remember how it is used? Consider it as part of continuing education and product support.
If you neighbor is selling a product that you don't really know what it is or does, ask him or her about it. It is good to know what is available in the market for the audience you are targeting. Networking is an important tool in the craft and sewing industry as well.
Next door to my booth was White Stallion Creations. I noted that Edie Whittenmyer sells fun fabrics but I also discovered Tater Bags among her items for sale. I knew what Taters were but what about that bag? And from there I asked the question and learned quite a bit.
Edie quickly explained that by putting your taters in her bag, you could microwave them and instead of them being steamed up, they would instead be "baked and fluffy". I then remembered a friend who had used a cloth bag in my microwave years ago and it caught on fire. At the time, I dismissed it as "poorly planned lunch". (Besides, I was getting a new microwave.)
http://shop.whitestallioncreations.com/ and with that I had a demo, she got the sales, I got the instructions and soon I will have taters in my Microwave.
Smiling at you ~ Cookie